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Salty Cafe Branding

The Salty Cafe branding is meant to capture the Southern California beach vibe. The color palette features soft beach pastels that compliment the logo design and the modern, yet funky typeface. The logo is meant to be ambiguous. The sunshine over the waves communicate the beach and the versatile shapes in front of the waves can be read as surfboards or coffee beans. It is the classic beachside cafe with a slightly more modern twist.

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